E-commerce was built on the basis of the Internet sales channel development. With the development of Internet new marketing and sale tools appeared creating new opportunities and challenges for companies and byers. High technologies have a great impact on the economy, politics and development of public institutions.

Nowadays information and telecommunication technologies play a big role in all spheres of people's lives significantly changing the ways of production and services. Key words: digital, Internet marketing, digital strategy It illustrates the main tools of Internet promotion, strategies according to different targets and its applicability. This article describes the concept of Internet marketing as the new way of brand, product or service promotion. Internet marketing is characterized by stable growth as it became a significant part for the majority of business development strategies. Master program student Plekhanov Russian University of EconomicsĪbstract: One of the main inventions of modern time is the Internet which led to changes in running marketing activities and deciding on which marketing strategy a company should choose to stay in the market. INTERNET MARKETING AS AN EFFECTIVE TOOL FOR PROMOTION ACTIVITIES ON THE MARKET

Internet marketing activities